Def Jam Records was a record label started by Rick Rubin and Russel Simmons in 1984 out of Rubin's dorm room. Founded in 1984, Def Jam Recordings has represented the cutting-edge in hip-hop music for almost 30 years. The label will initially be based in Johannesburg, South Africa and Lagos, Nigeria, but will identify and sign artist talent from across the entire continent. Def Jam celebrates a label that defined hip-hop and whose impact extends beyond its incredible roster of recording artists to all areas of culture--fashion, lifestyle, cinema, art--impacting the music business and pop culture forever. It is a historic achievement that we’re now able to bring this iconic label to Africa,” said managing director of Universal Music Sub-Saharan Africa & South Africa, Sipho Dlamini. Eventually, Def Jam Africa will identify and sign artist talent from across the entire continent.
“Def Jam has always been the ultimate destination for hip-hop and urban culture worldwide. From Run-D.M.C., to LL Cool J, Disturbing tha Peace, JAY-Z, Big Sean and Kanye West, Def Jam has always been the ultimate destination for hip-hop and urban culture worldwide. “Def Jam is a globally recognized brand, synonymous with excellence in hip-hop, and we enthusiastically welcome the launch of Def Jam Africa as an opportunity for audiences worldwide to discover the incredibly talented hip-hop artists emerging from across the continent,” Jeff Harleston, interim Chairman & CEO, Def Jam Recordings says of the launch. Awesome music. DEF-short for "definitive" JAM-a record DEF JAM - A DEFinitive record. “Def Jam is a globally recognized brand, synonymous with excellence in hip-hop, and we enthusiastically welcome the launch of Def Jam Africa as an opportunity for audiences worldwide to …
UMG teams in Nigeria and South Africa will provide … Def Jam began as a maverick independent label inspired by downtown New York City’s vibrant street culture and the emerging sound of hip-hop, pioneered by iconic stars like LL Cool J, Slick Rick, The Beastie Boys and Public Enemy. 40.8k Followers, 89 Following, 507 Posts - See Instagram photos and videos from Def Jam Recordings SEA (@defjamsea) As Def Jam continues its reboot under new chairman/CEO Paul Rosenberg, the label today made a series of announcements surrounding its A&R department.Steven Victor, Def Jam… Def Jam Africa will follow the blueprint of the iconic Def Jam Recordings label, which has led and influenced the cutting-edge in hip-hop and urban culture for more than 35 years. Def Jam: Fight for NY is a hip hop-influenced 3D action video game published by EA Games (unlike the original, which was published under the EA Sports BIG brand).
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